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Industry Viewpoint: Evolving your marketing strategy
If a tree falls in the woods, and no one is there to hear it, has it made a sound? If you can’t remember the brand that created your favorite Super Bowl commercial, was it effective? If you are still relying on the same advertising and marketing tactics you did 10 years ago, are you reaching the audience you need to? If you build it, will they come? The answer... Read more
Sunkist hosts Citrus & Herb Garden Pop-up Event
Sunkist gave Montrealers an escape from hibernation isolation by bringing a bright, garden-themed pop-up to Montreal in the middle of winter. The Citrus & Herb Garden offered a free, hands-on experience where more than 1,000 event attendees learned how to pair fresh California-grown Sunkist citrus with popular indoor herbs to encourage citrus consumption. ... Read more
Emerson releases Oversight 2
Emerson announced the release of Oversight 2, a cloud-based online portal which serves as a real-time resource to monitor in-transit shipment information such as temperature, location and other measurements which may affect the quality of perishable cargo. The new interface features enhanced functionalities, including improved response time, intuitive navigation... Read more
Gotham Greens opens greenhouse in Baltimore
Gotham Greens recently announced the official opening of its new, 100,000-square-foot hydroponic greenhouse outside of Baltimore. Reimagining a portion of the former Bethlehem Steel Mill located in Sparrows Point, this is Gotham Greens’ seventh greenhouse nationwide and its first greenhouse that will provide a year-round supply of fresh produce to retail, restaurant... Read more
One of America’s favorite trademarked apples, SweeTango, is set to heat up produce departments again this spring. Stemilt will start packing freshly harvested SweeTango® apples in mid-March at its modern packing facility in Wenatchee, WA. The fruit arrives in orchard bins direct from Frusan, a partnered grower in Chile. This gives Stemilt a second chance to share... Read more
Chiquita launches 14 new fan-created banana stickers
This past September, Chiquita announced its “Fuel the Fun” promotion, encouraging fans around the world to submit their own unique Chiquita banana sticker design. Each fan-submitted entry offered the chance to win exciting prizes and be featured on the brand’s famous Blue Sticker. Now, the leading banana company is pleased to announce twenty winners... Read more
CPMA has partnered with NSF Canada, a division of NSF International and a global leader in the provision of public health and safety risk-based management solutions, to offer Food Safety, Regulatory and Quality Assurance workshops to CPMA members and non-members, beginning in March. The workshops are specifically targeted toward small, and medium-sized... Read more
BrightFarms, a leading supplier of locally grown salads for supermarkets, is expanding distribution in the Mid-Atlantic with retail partner, Ahold-Delhaize USA. The expansion will include over 330 Food Lion stores throughout the state of Virginia that will be serviced from BrightFarms’ Culpeper, VA greenhouse.  Since 2016, BrightFarms locally grown salads... Read more
Driscoll’s launches Limited Edition Sweetest Batch Blackberries
Today, Driscoll's announced the launch of Limited Edition Sweetest Batch Blackberries. The flavor-packed blackberry is the sweetest sensation to hit the produce aisle this winter and marks Driscoll’s as the first company to market a complete berry patch premium flavor offering across strawberries, raspberries, blueberries, and blackberries. Driscoll’s... Read more
Southern Specialties shipping asparagus and Brussels sprouts from Mexico
Southern Specialties, Inc. announced the company’s Mexican asparagus and Brussels sprouts deals are into promotable volumes. “Our asparagus from Caborca, Mexico are looking very good. We are pleased with the quality and volumes that are crossing into the U.S.,” said Carlos Solf, director of procurement for the company. “We continue to experience excellent year... Read more
Okanagan Specialty Fruits launches new foodservice web portal
Okanagan Specialty Fruits, the pioneering agricultural company behind the development and commercialization of the nonbrowning Arctic apple released their new foodservice web portal today.  The newly launched web portal provides information about Arctic apple fresh slices and Arctic ApBitz dried apple snacks, detailing the unique... Read more
Chiapas kicks off Mexican mango season
MCALLEN, TX—The Mexican mango deal is off to a good start. Chiapas groves, in the far south of Mexico, are the first in the market, which is arriving in Nogales and McAllen. All sources report good quality, no weather problems, and seasonally normal volumes. The deal starts being especially heavy with Atualfo mangos. Volume will greatly increase as mango harvest... Read more
Giant Food Stores rebrands with new name, logos
Giant Food Stores announced a new company name, The Giant Company, highlighting the important role the company, its stores and team members have played in the lives of families since its founding in 1923. Unveiled to team members for the first time during the company’s annual business meeting today in Hershey, PA, the new name is also accompanied by a new logo. “For... Read more
Kroger CEO's heart health commitment
Rodney McMullen, Kroger's chairman and chief executive officer, has been appointed to the American Heart Association CEO Roundtable. McMullen joins more than 40 CEOs who are committed to improving the health and well-being of their employees and communities. "Cardiovascular disease is the leading cause of death in the U.S., directly impacting our associates,... Read more
NWA doubles down on support of Warriors for Freedom
ORLANDO, FL — Those in attendance at the 2019 National Watermelon Association convention on the Big Island of Hawaii heard the compelling story of retired Major Ed Pulido, who spoke of the combat injury that cost him his left leg and the ensuing mental health struggles he endured as a result. Major Ed, as he is commonly known, was able to overcome many of the... Read more
SEPC unveils new logo ahead of Southern Exposure
Southeast Produce Council unveiled a brand refresh to mark 20 years of success and symbolize progress as well as the future of the association. Ahead of Southern Exposure, SEPC is debuting a new logo and website to kick off the prestigious networking event this week.   “Our goal for the new logo was to progress our identity and to better reflect our growing... Read more
Viva Fresh Open golf tournament to honor Ken Martin
This year’s Viva Fresh Open charity golf tournament will be named in the posthumous honor of Ken Martin, founder of Rio Queen Citrus. The tournament will be held April 30 at the JW Marriott Hill Country Resort’s prestigious TPC San Antonio (Oaks & Canyons) golf courses. Presented by BEBO Distributing Inc. and Wonderful Citrus, the Viva Fresh Open will raise... Read more
NWA holds 106th annual ‘family reunion’
ORLANDO, FL — National Watermelon Association Executive Director Bob Morrissey likes to refer to the organization’s annual convention as a “family reunion,” when the industry gathers to enjoy fellowship and have some fun, of course while conducting business. This year, the watermelon “family” came out in full force for the NWA’s 106th annual convention, held... Read more
As a part of its efforts to enforce the Perishable Agricultural Commodities Act and ensure fair trading practices within the U.S. produce industry, the U.S. Department of Agriculture has imposed sanctions on Write On Marketing Inc. in Los Angeles for failing to meet its contractual obligations to the sellers of produce it purchased. Write On Marketing Inc. failed... Read more
Schnucks helps deliver pro football’s return to St. Louis
The XFL St. Louis BattleHawks and Schnuck Markets Inc. announced a new partnership designating Schnucks as the team’s official grocery store and the presenting partner of several BattleHawks’ community-centric programs, events and fan experiences. Schnucks headlines three key initiatives, including the new St. Louis BattleHawks Official Tailgate brought to you... Read more