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COVID-19 triggers shifts in consumer food preferences
The coronavirus and government quarantines have triggered significant shifts in consumer shopping behavior, packaging preferences as well as purchase priorities. That’s the topline finding from a national consumer survey released by Category Partners. According to a national study of 2,000 consumers, survey participants say Read More ...
Lidl opens new regional distribution center to meet customer needs
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USDA files action over NJ company's $750K PACA violations
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The need for retailers to comfort shoppers
The upcoming April 13 issue of The Produce News will have its fair share of COVID-19 coverage. In his In the Trenches column, Ron Pelger raises one of the most important questions facing the produce industry: Is it safe to buy fresh produce? While the answer, straight from the FDA, is a resounding yes, it is a good bet Read More ...
Homegrown Organic Farms rebrands with new logo, new packaging
Homegrown Organic Farms has rebranded. The new look was designed with a minimalist artistic approach while keeping the company’s three key value propositions in mind: 100 percent organic fresh fruit focus, the diverse organic fresh fruit category offering year-round and finally being farmer- and family-owned with a Read More ...

Culiacan and the other growing regions of Sinaloa received between 1.25 inches and 1.5 inches of rain Sunday night through Monday. Today there is still a 60 percent of an additional 0.25 inches of rain. This rain halted harvest yesterday and most like today as well. As the rain finally moves out tomorrow cold temps are expected. Expect Wednesday night’s low to be 40 degrees with an occasional temp in the high 30s in isolated areas. Thursday night will have a low of 44 and Thursday a low of 49.weat

Expect volumes to drop, markets to tighten, and prices to rise this week in Nogales on all items as a consequence of this rain and colder temperatures. Also look for quality issues due to rain damage on all items.

Cold temps across the West tonight through Thursday 
The same storm system that hit Sinaloa will also bring cold temperatures to major growing regions throughout California, Arizona and Baja California, Mexico. 

The Coachella Valley had a min temp last night of 38 and tonight will be 33. It won’t be until Thursday that the lows are back in the 40s. The max temps are also very cool, reaching only into the low 60s. Yuma is also cool but not as bad as Coachella with temps about five degrees warmer across the board.

Oxnard had a min temp last night of 38 and will see 39 tonight. Max temps these last two days were only in the upper 50s. Look for a dip in production.

Strawberry regions of Vizcaino in Baja California will dip into the mid-30s tonight and tomorrow night. Look for daily highs to reach only to 66 for the next few days. Look for a dip in production from this area.

Freeze warning for citrus region of San Joaquin Valley
The same storm system as mentioned above brought freezing temps to California's San Joaquin Valley last night, and they will continue tonight and tomorrow.

Last night was the coldest night of the week dipping into the upper 20s in the citrus regions of Bakersfield, Visalia and Orange Cove. Tonight will also be in the upper 20s and low 30s for tomorrow.

The Weathermelon app offers consolidated lists of global growing regions for each commodity; a 10-day detail forecast for each region; current radar maps (U.S. only); estimated harvest start/end dates for each commodity; monthly average high/low temps for each region; and custom daily alerts for temperature, precipitation and severe weather based on 10-day forecasts.

(David Robidoux is a co-founder Weathermelon)

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Western growing regions getting hit by rain, cooler temps

floral pulse