Loading…

Frello succeeding in first season

RIO RICO, AZ— As Mother Nature angrily stirred in Mexico this fall and winter, it created a remarkable season to launch a produce company.

That has been Willy Martinez’ position at Frello. But he smiles, shrugs and expresses relief that his partners, the Stabropoulos family in Culiacan, have had the expertise and good fortune to overcome rain, clouds and humid weather this season.

Frello-Willy-AlexisIn Frello’s Rio Rico cold warehouse, Willy Martinez and Alexis Inzunza show Roma tomatoes and slicer cucumbers that are being shipped by the new distributor. Martinez is a partner and Inzunza works in operations support.The Stabropoulos family produces a large volume of vegetables in Culiacan and also grows in Tula, Tamaulipas.

Frello received its first product on Dec. 18. “We’re a really, really new company,” Martinez noted. He is from a very successful produce family in Culiacan and over the last 16 years, gained good experiences elsewhere before his first venture into owning and operating a company.

“We are excited. We will rock and roll this season. We are thankful for the support of our customers and we look forward to growing the program. We have key people in key places and I’m thinking we will become large in our growth very fast.”

Initially, Frello is shipping through Nogales, but the firm will soon be shipping to the East Coast via south Texas entry points. “For the best customer logistics, we need to be competitive with our competition and with Florida.”

He noted that Tamaulipas product would especially be shipped through McAllen.

Key commodities distributed by Frello are Roma and grape tomatoes, slicer cucumbers and Bell peppers.

Ayco reports jump in bagged asparagus sales
Ayco Farms is experiencing a substantial increase in bagged asparagus sales to some of its largest retail customers as consumer trends are changing in today's economy. “Bagged asparagus grabbed attention and seems to have kept traction due to consumer trends and the convenience of packaged produce,” said Avi Nir, Ayco Read More ...
Natural Grocers announces new director
Natural Grocers by Vitamin Cottage Inc. announced that David C. Rooney was unanimously elected to the company's board of directors on Aug. 5. Rooney's election filled the vacant seat on the board created by the previously announced retirement of Michael T. Campbell, which was effective Aug. 5.  Rooney will serve an initial Read More ...
New cold storage and cross-docking operation Glacier Peak opens in Washington
Randy Hartmann, co-owner of Glacier Peak, a new cold storage, packing and cross-docking operation in Wapato, WA, announced its acquisition of the 55,000-square-foot cold storage warehouse Washington Harvest. Hartmann shared that "the purchase of this cold storage and packing operation is intended to provide for greater capacity and Read More ...
Keep on organic summer fruit for September success
Summer is cruising by and Stemilt’s Artisan Organics peach and nectarine season is doing the same. Now is the time to plan and push sales starting Labor Day and through the remainder of September, according to Brianna Shales, Stemilt’s senior marketing manager. Retailers should plan ads and focus on creative displays to show off Read More ...
Kroger launches contactless payments pilot in QFC division
The Kroger Co. launched a contactless payments pilot across the QFC division, located in Seattle, WA, allowing customers to use their mobile device for a more seamless checkout experience. The pilot includes the acceptance of Apple Pay, Google Pay, Samsung Pay, Fitbit Pay, mobile banking apps and contactless chip cards, Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse