Loading…

Fresh Honeycrisp crop set to replenish supply chain

honeybearDevoted Honeycrisp lovers have a reason to rejoice this May as a fresh-picked crop becomes available at retailers nationwide. Honeybear Brands, a leading Honeycrisp importer from the Southern Hemisphere, announced the first shipments of the company’s 2020 Chilean Honeycrisp are leaving their orchards. This availability will provide a great option for retailers and consumers for a healthy new crop with strong shelf life driving sell through of great product at retail.  

“Predictably, domestic Honeycrisp begin losing flavor this time of year and consumers start turning to other snacking options,” said Don Roper, vice president sales and marketing for Honeybear Brands. “We invested heavily in our Chilean orchards more than two decades ago, and we’ve been at work ever since growing and fine-tuning quality so we can bring our nationwide retail partners something they can’t find anywhere else at this time of year.”

Organic Availability
Organic consumers have waited even longer for an organic Honeycrisp. Organic apples have a shorter holding period than conventional because the same climate-controlled tools and methods are not available for organics, shortening the lifespan of the crop.

“Several years ago, we saw the need for increased fresh organic Honeycrisp during the “off season” and started transitioning much of our Southern Hemisphere orchards. Over the next two years, our transition will be complete, and we will have more than half of our production organic,” said Roper.

Highest Production and Quality
The Honeybear 2020 crop is both the largest production volume and the highest quality fruit to ever come out of the company’s southern hemisphere orchards, with an expected 500,000 cases. Three key factors contributed to this boost:

  • The fruit is grown in the Araucania region of southern Chile, which is known for their exceptional growing conditions with just the right balance of warm days, cooler nights and perfect rainfall giving the crop the classic traits of the perfect Honeycrisp: high color, firm texture and juicy, crisp bite.
  • The precision work of the company’s team on the ground in growing, picking and packing premium-quality apples is second to none.
  • Dedicated supply chain model moving best conditioned Honeycrisp crop to key global Northern Hemisphere markets in the most efficient manner.
Sun Basket gets uptick but growth limited
All across the country Americans are sheltering in place with trips out filled with trepidation. As such, it is no surprise that meal delivery companies, like Blue Apron, Home Chef and HelloFresh are reporting an uptick in business and fielding many more calls and hits on their websites. Sun Basket Inc., a Read More ...
Produce sales during COVID-19 by the numbers
Nobody in the produce industry wants to increase sales at the cost of people falling ill, but the simple fact is that the COVID-19 pandemic has produce sales on the rise. According to IRI, for the week ended March 22, fresh produce sales were up 29.7 percent compared to the prior week. It’s pretty much a universal belief Read More ...
Drastic retail shift for Stemilt’s Apple Lover bags
Retailers are shifting their apple categories to bags now that the COVID-19 pandemic is keeping Americans at home most of the time. Limited trips to shop for groceries, a desire for a grab-and-go pack, and an increase in buying groceries online are all factors causing retailers to mix up their apple strategy and lean into Read More ...
Duda engages with consumers during unique National Celery Month
For the month of March, Duda Farm Fresh Foods shared its National Celery Month promotion with consumers to elevate the versatility of celery and position it as the “It-gredient.” Despite the shift in tone throughout the industry as well as the world, Duda Farm Fresh Foods continued to engage with shoppers in an effort to Read More ...
Strong Georgia peach crop in the works
Georgia peach growers are anxiously awaiting first harvest of what is shaping up to be the best crop in years. Harvest is expected to begin around the May 15 and continue through the Aug. 15.   Following last year’s bumper crop, consumers are eagerly awaiting the quintessential summertime fruit. With the current situation Read More ...
Stop & Shop to donate 5,000 daily meals at hospitals in NY, NJ and Boston
Stop & Shop will be donating 5,000 free fresh meals every day for healthcare first responders in some of the areas hardest hit by the COVID-19 pandemic. Using its substantial food production capacity and extensive regional delivery network, the meals will be provided every day to Mount Sinai Hospital, Mount Sinai South Read More ...

Market Watch

the source pro-act

Western growing regions getting hit by rain, cooler temps

floral pulse